This campaign includes three advertisements that express how simple it can be to incorporate sustainability into our lives. The concept of convenient sustainability is shown with a casual and conversational “Hey!”, followed by simple steps people can take to be more eco-conscious. This campaign includes a print ad, a poster, and a tip-in printed on seed-infused paper.
print ad front
print ad back
tip in front
tip in back
Direct Relief Campaign
This advertising campaign features three ads for the charity Direct Relief. The concept is to exemplify the organization’s 100% financial transparency. It is important for people to know what happens to the money they donate to charity; people want to know if the organization is reputable and honest. The clear tax form, dollar bill, and wallet all show the organization’s commitment to financial transparency.
This ad campaign highlights Almdudler’s natural, herbal taste. Because herbs are such an important ingredient, they are the main focus. The secondary “ingredient” of the soda, is its inspiration: love. The eye catching photography and witty lines suggest customers learn more about “the role love plays” in the making of the herbal soda.
Sustainability is often perceived as a daunting and complicated concept. My objective with these posters is to call out the people that believe that. By pairing common toxic beliefs with cheesy background images, this 16x24” poster series pokes fun at people who don’t believe they need to/are capable of living sustainably.
H&M Sustainability Guide
This project introduces H&M’s new conscious campaign to both customers and employees. The internal Store Sustainability Guide is for employees of H&M stores and consists of organization guidelines, recycling specifications, and general sustainability information. To show customers H&M is implementing this conscious campaign, an in-store poster, and a web banner ad are included in this project as well. As a current H&M employee, I designed this guide to make sustainability in a retail environment simple and easy to follow.
Dolls Kill is a retail store that provides a weird selection of clothes and accessories that allows anyone and everyone to express their desire to go against the grain. A refresh of the brand was necessary in order to align the brands visual aspects with its messaging and values. My strategy was to take the brand stylish and attractive with careful simplification and curated additions. This refresh includes an updated logo, 3 brand introduction single page ads, a website redesign, an app design, and several touchponts including brand merchandise and point of purchase items.
24'x36' poster concept for a Weeknd Concert. My take on his album, Starboy, was that he felt someone else had a hold on his life.
This part sculpture, part typography piece was inspired by my understanding of Kenya Hara’s piece, Designing Design. The writing touches on the subject of technology and how the over-saturation of it can defeat its purpose to be helpful. Comparing it to a tool such as clay, Hara suggests that adding more and more complexities to technology will make it lose its integrity and original usable “consistency.” As the clay becomes less readable, so does the type.
This passion project contains responses to a writing prompt about the word “unapologetic.” What does it mean to you? How do you see people acting unapologetically? With handwritten replies to the responses and hand drawn cross-outs, the piece feels intimate and conversational. This book is meant to inspire others to be unapologetic...or at least say “sorry” a little less.
KCAD AIGA/IxDA Save The Great Lakes
The two clubs I was president of (KCAD AIGA and KCAD IxDA) hosted a gallery show displaying conceptual promotional items such as posters, flyers, info cards, and t-shirt designs to spread the message of Shut Down Line 5. This show led us to some real-world connections who wanted to use our materials!
Margins is a publication about humanizing marginalized people in our society. This particular issue focuses on criminals but also features articles about a homeless person and an abuse survivor. Included are actual documents that criminals receive while in the court system, art from a local homeless person, and more.
Illustrations & More
Drawings, digital portraits, photography, paintings, etc.