1
2
3
4
5
6
7
8
9
10
11
12
Dolls Kill is a retail store that provides a weird selection of clothes and accessories that allows anyone and everyone to express their desire to go against the grain. A refresh of the brand was necessary in order to align the brands visual aspects with its messaging and values. My strategy was to take the brand stylish and attractive with careful simplification and curated additions. This refresh includes an updated logo, 3 brand introduction single page ads, a website redesign, an app design, and several touchponts including brand merchandise and point of purchase items.