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This project introduces H&M’s new conscious campaign to both customers and employees. The internal Store Sustainability Guide is for employees of H&M stores and consists of organization guidelines, recycling specifications, and general sustainability information. To show customers H&M is implementing this conscious campaign, an in-store poster, and a web banner ad are included in this project as well. As a current H&M employee, I designed this guide to make sustainability in a retail environment simple and easy to follow.